10 Ways a Copywriter Can Lighten the Load For Busy SMEs 28 September 2007

I’ve just read a rather fantastic article by Jeffery Long on how a freelance copywriter (aka ’salesman in print’) can help your business.

I wholeheartedly agree with every point he makes, and have constantly espoused the virtues of hiring an independent copywriter to help boost business as and when the need arises. OK, as a copywriter myself I admit I am biased, but my clients have certainly enjoyed the benefits of bringing in the expertise of a professional copywriter. Their glowing feedback says it all.

If you would like to know how specifically a wordsmith can help you or your business (and I put my head on the line here by vowing that they WILL!), just get in touch and I’ll get right back to you.

Meanwhile, do check out Jeffrey’s enlightening article.

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Back in Business 28 September 2007

Even though I feel as if I’m drowning in a sea of boxes (how did I accumulate so much stuff?!), the MediaMinister office is now firmly ensconced in its new surroundings. The move went fairly smoothly, although I can’t say the same for the transfer of my ISP (we moved less than a mile away, yet Virgin Media couldn’t quite make the transition as ’seamlessly stress free’ as they promised. Grrr!).

Anyhooo, this is just to say I’m back online, and ‘open for business’ as usual.

Any questions, just shout!

Toodle-pip. : )

—Tracey

‘On the Move’ Announcement 10 September 2007

Well, I’m not going on holiday (I feel soooo left out this year – first it was the broken back that prevented me from going on my annual jaunt to Cornwall, now it’s the house move. Oh, how sorry for myself am I feeling?!). But, all the same, I will be ‘incognito’ for a while, starting this Thursday, as we move into a new home home.

As a result, MediaMinister will be taking a break from 12:01pm tomorrow (11 September) until further notice, while the office is relocated and the nice men with broadband technology set everything up in the new home.

If you have any queries, please do let me know BEFORE noon tomorrow via www.mediaminister.co.uk.

The Genie(Gadgets) is Out of the Bottle! 7 September 2007

I want – nay, NEED – to let you know about a fantastic site that one of my clients has recently launched.

Whether you’re after something to relieve sheer boredom, need to find a devilishly quirky gift, and fast, or just fancy rewarding yourself (hey, why not?) with a fun gizmo, GenieGadgets.com stocks all of the latest and greatest products.

You’ll find everything from RC-controlled jets to portable hammocks, and Powerballs to Sun Jars, plus everything inbetween. There are corporate gifts and gifts vouchers available, too. Bonus!

For fast, FREE shipping (over £60) and a 10% discount (enter the code ‘PROMO10′ at the checkout) – or for hours of pure browser-induced glee – head on over to http://www.geniegadgets.com.

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

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How Socrates Can Help Your Marketing 5 September 2007

Do you struggle with your marketing? Or need to increase the response of your advertising?

Well, take a leaf from Socrates’ book (or clay tablet, as it was centuries ago)…

Socrates was perhaps the greatest master of persuasion. His tactic was to get people to agree with him, or concede their side of the argument, belief, or debate, by getting them to say “yes”. He would do this by asking questions that people would simply have to answer in the affirmative. And he’d do this over and over until they agreed with him!

How does this help you?

By getting your prospects to agree with your statements or questions, then each time they do they are one step closer to becoming a buyer.

Why not try this ‘Socrates Method’ in your advertising and marketing, and see what happens? Oh, and feel free to report any findings here.

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

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Sole Practitioners Reign in the UK 3 September 2007

According to the Department of Business, Enterprise and Regulatory Reform (DBERR), solo workers are in the majority.

The organisation has recently published statistics for small- and medium-sized business activity in 2006. The stats show that sole traders now make up 73% of all UK businesses.

Although this is encouraging news, I can’t help feel that the number could be a little misleading. I mean, how many of those sole traders continue to operate in business after, say, three years of starting out? Could this figure be higher if sole traders were given more incentives from the government? Do they get a fair deal as it stands?

What about you? Are you a solopreneur? What’s your story?

Source: ‘Enterprising Women’ newsletter, 30 August 2007

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

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