http://marketingmoment.wordpress.com For those moments when you’re thinking, “I need new business –- and quick!” Wed, 14 May 2008 08:12:34 +0000 http://backend.userland.com/rss092 en Lifehacker Speed through those 'must be done' tasks with these useful tech tricks, tips and downloads. Version Tracker A software update site for both Mac and PC users. TV's Worst Ads Watch. Vote. Vent your horror . . . you get the idea!   Last FM A virtual arena for musos looking to get noticed. Upload your ... http://marketingmoment.wordpress.com/2008/05/14/five-sites-worth-checking-out/ There is a great debate going on over at Flying Solo's blog on email versus phone. And let's not even get started on texting as a business tool.  ;-) I personally prefer email. Perhaps that's because I'm a ‘typical’ writer; fairly eloquent on paper, but face to face or over the ... http://marketingmoment.wordpress.com/2008/05/09/time-to-hang-up-the-phone/ Work Wise South East hopes to boost smarter working practices across the South East. Heralded by the not-for-profit Work Wise UK, soon-to-be-rolled-out initiatives will include condensed hours and nine-day fortnights, more home-working, remote and mobile working opportunities. This is all good news. especially when you consider that the average employee in the South East spends the equivalent of ... http://marketingmoment.wordpress.com/2008/05/06/work-smarter/ Most entrepreneurs and even businesses are wasting the powerful opportunities that the email channel presents, despite the growing popularity of email marketing, according to enterprise marketing platform provider Alterian. To date its free online interactive assessment (www.alterian.com/quiz) has received more than 700 responses from marketers, agencies and marketing-service. The tool takes ... http://marketingmoment.wordpress.com/2008/04/29/businesses-waste-email-marketing-opportunities/ A readers asks: Question: “Would you mind answering a quick question for me?  I received an email from XXXXXX (name removed for client confidentiality) earlier this week that they’ve developed a sample media release that members are free to modify and distribute to local media.  My question is, if I was to ... http://marketingmoment.wordpress.com/2008/04/25/reader-qa-sending-email-news-releases/ Without a marketing plan, your business will meander along the 'hit and miss' path. For you will tend to set no specific goals, and therefore not really progress. Your budget, time and other resources allocation will be either non-existent or haphazard at best. And generally you will – intentionally or not – let ... http://marketingmoment.wordpress.com/2008/04/22/the-3-minute-marketing-plan/ At any given point in time, there are a number of major ‘conversations’ going on inside the heads of your prospective customers. This is partly down to the increasing demands on our time and attention... What’s more, your target market will only be aware of a small portion of this inner ... http://marketingmoment.wordpress.com/2008/04/18/top-3-proven-headlines-to-boost-sales/ That's probably one of the most often-asked questions my clients put to me... Well, the answer is, it depends on your 'ideal customer'. (If you haven't a clue what that means or who that is, then my Stop Working With Deadbeats! Attract IDEAL Clients & Knock Out The Competition Instead will help ... http://marketingmoment.wordpress.com/2008/04/16/which-media-is-right-to-reach-your-target-market/ When I used to work at the largest consumer-magazine publishers in the UK, the one thing that used to really grind away at the section editors was time-wasters. Specifically, people who would send in long, meandering, non-newsworthy or just totally unfocussed press releases. Rather than try to make sense of ... http://marketingmoment.wordpress.com/2008/04/11/how-to-stay-on-the-good-side-of-the-media/ Britain is way ahead in the European shopping stakes. A whopping £5 billion (approx 6.31 billion euros) in online sales ahead of its closest European competitor, in fact. The figures come from a recent study conducted by data supplier Mintel, which also reports that last year Brits racked up £12.8 billion ... http://marketingmoment.wordpress.com/2008/04/08/britain-tops-the-e-commerce-charts/