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Dawg Gone It! 23 January 2007

Filed under: Copywriting,Marketing,Uncategorized — worddocdooley @ 7:29pm

When I get stressed, need to brainstorm ideas for a new branding project or just fancy a break, I take my dog for a walk. Often, that is when I will come up with my best headlines or marketing ideas for my clients.

But as well as being stimulating for the brain, hanging out with ‘Rover’ can be good for your health. Apart from when he insists on licking you all over your face when you come home! 😉

Research continues to pour in on the benefits of companion animals, stating how stroking a dog, for instance, can help you recover faster from a serious illness. Generally, the researchers say, pet-owners tend to be happier than their I’m-not-having-a-stinky-pet counterparts.

Beats sitting in front of a bright light when faced with the dark, grey skies of winter, too.

Another benefit of owning – and, yes, you do have to give them some petting from time to time – a dog or cat is that when you give them a stroke, your parasympathetic nervous system kicks in, easing stress and promoting a relaxed state. For you, not the dog. Although, he obviously benefits as well!

So, whether you need to de-stress, can’t think of a winning headline for your next promotion or just fancy some time out, reach for your companion animal. Better still; give some of those poor creatures in the shelters some attention.

COPYRIGHT © 2007, T Dooley

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2 Responses to “Dawg Gone It!”

  1. Jacqueline Says:

    You’re spot on here, Tracey.

    With all the troubles surrounding dogs and children in the news, it’s nice to have a more positive viewpoint on the wonders of man’s best friend…

    Thanks!

  2. Woof, woof to that!

    Thanks for taking the time to comment.

    T 😉


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