MarketingMoment.com

For those moments when you’re thinking, “I need new business –- and quick!”

Quick Tips for Privacy Policies 14 March 2007

Filed under: Small Business,Website marketing — worddocdooley @ 11:12am

As my broken back mends slowly, my thoughts have often turned into private ones. Well, put it this way, there is often no one around (I do have helpers, to which I am grateful; not least for helping me get to the chocolate tin!) but me, save the dog – and as much as he tries I really don’t think he can quite understand my philosophy on life and healing!

Anyway, if you excuse the lead-in, I wanted to talk to you today about privacy policies.

If you’re in business and you deal with customers, clients, members, stakeholders or whoever, you absolutely MUST commit to keeping their personal information private – especially in today’s seemingly insecure web environment.

One way to reassure people that any personal data they have provided is kept secure is to keep a privacy policy on your website. This is basically a pledge, and tells others how you will use or store their information.

The DMA (Direct Marketing Association) says the biggest tip they can give when it comes to creating a privacy policy is to keep it simple. They recommend that you:

1. make your policy easy to read, easy to comprehend and easy to find on your site;

2. update your policy as and when appropriate, perhaps to stay in line with changes in policies and other operatives within your organisation;

3. aim to promote your privacy policy among key stakeholders (including members, donors, board members, customers, etc);

4. distribute your policy internally so all employees are up to date with it.

For more information and to see a privacy policy in action, see:

www.mediaminister.co.uk/Privacy.htm

www.the-dma.org/privacy/creating.shtml

COPYRIGHT © 2007, T Dooley

Advertisements
 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s