Anyone who has worked with me or read any issues of my newsletter knows the value I put on words. Not just any old words, you understand. But rather the right ones, in the right context, for the right audience…
For the true currency of ANY business is language. Using compelling words on a daily basis to communicate your skill set, your offer, the benefits of buying from you … is the single most important thing you can do in your business.
I’ve just come across this article that I thought you would find interesting:
Let me know of any successes you have had with your own words. And don’t forget to keep reading CfS as this is a topic that I touch on often.