MarketingMoment.com

For those moments when you’re thinking, “I need new business –- and quick!”

How to Reduce the Biggest Sales Barrier of Them All 28 June 2007

So you’ve written a killer sales web page, targeted the appropriate audience for your message, and are all set to receive orders…

But there’s nothing happening. Oh, there’s plenty of activity, with an impressive amount of traffic to the sales page, alright. And the statistics show people are handing around long enough to read your carefully crafted, compelling sales page. Still, no fish are biting.

If this sounds familiar, have you made sure you’ve included a risk-reversal message?

For example, towards the end of your sale message you could offer a
money-back guarantee.

You see risk-reversals in play in almost every piece of sales copy, or order page.

It’s there to do one chief thing: offset a perfectly natural barrier to sales – what if it doesn’t work? What if it’s not for me? What if it doesn’t live up to the claims?

When people buy products online, and especially if they have paid handsomely for them, they want to be sure that they can get their money back should things not work out.

So, if your sales page isn’t pulling in as many orders as you had expected, try adding a guarantee. It should help keep potential buyers’ anxiety levels at a minimum – and it might even boost order numbers.

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us

Advertisements
 

F*R*E*E* Intellectual Property Rights Seminar 26 June 2007

Filed under: News,Small Business — worddocdooley @ 7:24am

Slough Enterprise Gateway – part of Business Link Berkshire – is hosting this FREE event, taking place at the Thames Valley University on Wednesday 27 June 2007, from 6pm to 8.30pm.

Topics to be covered include:

• INNOVATION – The Cheese flavoured Cigarette Presentation.

• How to make the most of your ideas and how to protect them.

• Covering the new changed name from patent office to intellectual property office.

• Also the ‘new ideas’ tool from Business Link.

• An ‘information and discussion’ opportunity.

I believe tthere are some places still available, although I’m sure these will be going fast. So you do need to book if you want to secure yours.

To book, call Juliana on 01753 610043 or email Juliana.monserrate@businesslinkberkshire.co.uk

Please mention you heard about the event through MediaMinister’s MarketingMoment blog when booking.

Cheers!

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us

 

Monday Motivation 25 June 2007

Filed under: News — worddocdooley @ 10:34am

I’m experiencing one of those ‘Monday morning blues’ days… I aggravated my healing back (the one I broke earlier this year – well, I have only one!) and the pain and lack of sleep are making me feel a bit demotivated.

But I’ve just remembered some coffee that a kindly PR person sent me a little while ago. It’s called ‘Swiss Water Process Decaffeinated Coffee’. OK, granted, this is a bit of a mouthful to say, but the taste if fantastic. It really does smell and taste like ‘proper’ coffee should, and because it’s been decaffeinated using a 100% chemical-free process (around 78% of the world’s decaf involves chemicals), it’s actually good for you.

I’ve used up my yummy sample, so I’m off to Caffè Nero to grab a decaf before working on my next project. (Hey, I believe that if the brain thinks real coffee, it will be motivated by decaf just as much!) 😉

Swiss Water Decaffeinated Coffee Company’s decaffeinated coffee is available at Caffè Nero. You can opt for a lovely decaf drink or you can buy 10 x 14g sachets from them for £2.95 for use in your home filter or espresso machine. Marks & Spencer also use it in their drinks sold via their instore cafes.

Want to use this quick tip in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us

 

The Importance of Appealing to the ‘Right’ Clients 22 June 2007

Many companies and brands today are seriously out of touch with their customers. Yet these same organisations seem surprised when their customers get upset and jump ship. (Well, hello! As all good marketers (and businesses) know, you really can’t ignore your customers’ needs and preferences.)

The main article in the latest issue of MediaMinister’s Communiqué for Success looks at the one thing you can do to avoid all this – and make sure you generate more targeted, effective marketing, while staying ahead of the competition.

Subscribe here.

The full line-up this month:

1. Publisher’s Preamble
2. Announcement
3. Sleep Your Way to Success?
4. Special Invitation
5. Engage the ‘Right’ Clients & Watch Your Business Grow
6. About the Word Doctor
7. New Web Service Slashes the Cost of Expert Legal Advice
8. Client Corner
9. How to Send Electronic Press Releases
10. Business-Building Special Offer
11. An Easy Way to Passive Income
12. A Guide to Promoting Your Business
13. Winning Brochures & FREE Photos
14. Business-building Marketplace

Plus, the winners of the ‘free marketing’ competition are revealed.

Click on the following link now to find out how you can get immediate access to all of this – and more – at NO COST to you:

http://tinyurl.com/cfs

Digg This :: Email This :: Add to del.icio.us

 

Book Review: A Guide to Promoting Your Business 21 June 2007

Filed under: Promotion,Publicity,Small Business — worddocdooley @ 7:41am

What I like about A Guide to Promoting Your Business is that there is no ‘fluff’ – Antonia Chitty just tells it as it is. And with that in mind, this workbook provides an accessible, easy-to-follow blueprint for busy professionals who have a message to spread to the world.

As a marketing professional who has helped clients through the PR maze, I can appreciate how overwhelming setting up and running your own PR campaign can be. Not everyone has the resources of a big corporation or extensive marketing experience. Which makes A Guide to Promoting Your Business all the more valuable a resource for the small business-owner or solopreneur.

Written in a clear and accessible style, it leads the reader through the key steps to gaining recognition and promoting his or her business.

Full of helpful examples and case studies, as well as exercises, resources and handy tips, both the beginner and the more experienced will benefit from this step-by-step guide.

Extremely practical for any business, regardless of size and position on the ‘PR ladder’.

Order at: www.mediaminister.co.uk/products.htm

COPYRIGHT © T Dooley, MediaMinister.co.uk, All Rights Reserved

Want to use this book review in your ezine, blog or website? No problem! Just let me know. I’ll send you a resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us

 

Avoid ‘Toxic’ Clients 19 June 2007

Filed under: Copywriting,Get Clients Now,Marketing,Small Business — worddocdooley @ 7:16am

Today’s post is short (I’m beavering away in an attempt to get this month’s CfS out on time!), but not necessarily sweet…

Do not accept any work from prospects with whom you have personality clashes. Also, avoid those who don’t value what you do or sell, no matter how badly you need the work. These types of client will create more work and many headaches for you in the end. Believe me, I’ve been there, done that and threw away the T-shirt. 🙂

COPYRIGHT © T Dooley, MediaMinister.co.uk, All Rights Reserved

Want to use this quick tip in your ezine, blog or website? No problem! Just let me know. I’ll send you a resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us

 

How To Sell To Prospects 18 June 2007

It doesn’t matter what you sell, or how great a product you have, all your prospective customers will want to know three key things:

1. What’s in it for them. Your prospects need to know what you or your product does to make them more successful, more productive, happier, wealthier, and so on.

2. Why they should listen to you. You might think you’re a great coach or have the best new gadget on the market, but your prospects really want to know why they should give you their time and custom. You have to convince them that you or your product are a better option than that offered by the competition.

3. Why they should order from you now! Motivating prospects to act now is more difficult than it sounds. A great offer, or time-limited exclusive helps. But it’s down to what you’re offering and the words you use to emotionally connect with your prospects. One surefire way is to understand your prospects’ fears, and lay them to rest…

I’ll cover more in future posts.

COPYRIGHT © T Dooley, MediaMinister.co.uk, All Rights Reserved

Want to use this article in your ezine, blog or website? No problem! Just let me know. I’ll send you a resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us