The online landscape is rapidly changing, with 18-34-year-old women now making up the biggest group online in the UK, according to Nielsen/NetRatings.
Research carried out by NetRatings found that women account for 18% of the UK internet population.
But don’t get agesit – the research revealed that one in four Brits online is at least 50 years old. Indeed, there are 1.7 times more 50+-year-olds than there are children under 18 active on the web.
This shows a marked contrast to the misconception that young male adults still rule the internet.
If you market online, or provide services, products or content through the web, then you will need to take the research and spending power of young women into account in order to maximise your chances of success.
What about you? How do you market to women in this age group? Will the research findings change the way you market online? Do spill…
For more information:
Source: Creative Match, 18 May 2007