What I like about A Guide to Promoting Your Business is that there is no ‘fluff’ – Antonia Chitty just tells it as it is. And with that in mind, this workbook provides an accessible, easy-to-follow blueprint for busy professionals who have a message to spread to the world.
As a marketing professional who has helped clients through the PR maze, I can appreciate how overwhelming setting up and running your own PR campaign can be. Not everyone has the resources of a big corporation or extensive marketing experience. Which makes A Guide to Promoting Your Business all the more valuable a resource for the small business-owner or solopreneur.
Written in a clear and accessible style, it leads the reader through the key steps to gaining recognition and promoting his or her business.
Full of helpful examples and case studies, as well as exercises, resources and handy tips, both the beginner and the more experienced will benefit from this step-by-step guide.
Extremely practical for any business, regardless of size and position on the ‘PR ladder’.
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