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How to Reduce the Biggest Sales Barrier of Them All 28 June 2007

So you’ve written a killer sales web page, targeted the appropriate audience for your message, and are all set to receive orders…

But there’s nothing happening. Oh, there’s plenty of activity, with an impressive amount of traffic to the sales page, alright. And the statistics show people are handing around long enough to read your carefully crafted, compelling sales page. Still, no fish are biting.

If this sounds familiar, have you made sure you’ve included a risk-reversal message?

For example, towards the end of your sale message you could offer a
money-back guarantee.

You see risk-reversals in play in almost every piece of sales copy, or order page.

It’s there to do one chief thing: offset a perfectly natural barrier to sales – what if it doesn’t work? What if it’s not for me? What if it doesn’t live up to the claims?

When people buy products online, and especially if they have paid handsomely for them, they want to be sure that they can get their money back should things not work out.

So, if your sales page isn’t pulling in as many orders as you had expected, try adding a guarantee. It should help keep potential buyers’ anxiety levels at a minimum – and it might even boost order numbers.

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

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