Spam filters are now so good that even legitimate email often gets trapped – never managing to make it anywhere near the intended recipient’s inbox folder.
So here is a checklist for emails going out to customers, business partners and prospects before you press ‘send’:
1. Clearly identify yourself in all of your emails.
2. Your ‘from’ and ‘reply to’ addresses should be valid. Research shows that 73% of email recipients base their decision on whether your message is spam on the ‘from’ line; 79% say they will report your email as spam if they don’t recognise who you are.
3. Make sure your subject line is clear and to the point. Any ‘clever’, deceptive or just plain odd ones won’t do. According to research, 69% of recipients base their decision on whether your message is spam on the ‘subject’ line.
4. Avoid exclamation marks in your subject line.
5. Include valid contact details. If you’re a corporate entity, new laws mean you now need to include a valid physical address in your email body.
6. Include a simple opt-out mechanism.
Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.