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For those moments when you’re thinking, “I need new business –- and quick!”

Just How Credible is Your Offer? 13 July 2007

When people see a steep discount on an item, or a bonus offer or even a mass sale, the inner sceptic comes out to the fore in full swing.

“What’s the catch?” they’re thinking.

And you can’t really blame them. There are so many ‘amazing’ things on the internet these days, with so many gurus claiming to have the most exclusive, best products, that you can be forgiven for being a wee bit jaded by it all, and naturally wary.

The fact is you’re in business to make a profit, and your prospective customers know that.

And while our emotions do play a huge part in our purchase decisions, logic has a sound bite, too.

So be honest with your prospects. Give them a legitimate reason why you’re offering that special deal. (Of course, you don’t want to be too open with them if your product actually stinks!)

You’ll be surprised just how easily their resistance wanes.

Try it and see. And be sure to come back and let me know of any success stories by posting your results in the comments section!

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

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