MarketingMoment.com

For those moments when you’re thinking, “I need new business –- and quick!”

Best Day to Send Email? 29 August 2007

According to a survey conducted by eROI Inc, high-level
executives read most of their email messages on Mondays
and Tuesdays. And the best time to send messages on those days? During the lunch hour.

Source: What’s Working in Sales Management

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Bank Holiday Special 23 August 2007

Just to let you know that I’ve now released the full set of downloadable transcripts of the ‘Better Business Success’ TeleMasterClass programme. Buy one, or buy all 10. But each one WILL take your business or idea to the next level.

Because I like to reward my subscribers and blog readers (geez, I’m a nice gal!) for, well, reading this blog! 😉

So I’m offering Are you ready to take your business to the next level?

I’m offering my newsletter and blog readers a Bank-Holiday special – grab one or more of these downloadable transcripts before 4pm (BST, 8am Pacific, 9am Mountain, 10am Central, 11am Eastern) on Tuesday 28 August 2007 for almost 2/3rds off the regular price.

All you have to do to take advantage of this time-sensitive 65% discount is email the following voucher code to me BEFORE 4pm on 28 August – “tc-aug-mmb” – along with your choice of transcripts from this URL:

http://www.mediaminister.co.uk/products.htm#CDs

~~Tracey

 

Extra! Extra! Read All About YOU 21 August 2007

A great way to increase your visibility in the marketplace is to write articles related to your area of expertise. You can then offer them for publication in your local paper, in national magazines and papers, in email newsletters or on websites.

Best of all, over time you could get recognised as an expert. What’s more, if you include a link to your website in your articles, you’ll get lots of free traffic to your website to boot! Start today by picking a topic you know something about and writing a few paragraphs as the basis for your article.

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

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Copywriting & Editorial Services in Brighton, London, the UK, the US… Anywhere! 17 August 2007

Filed under: Copywriting,Online Advertising,Small Business,Website marketing — worddocdooley @ 10:18am

A new client recently asked whether I work with entrepreneurs in the United States of America. Of course! I replied. Geography knows no boundaries when it comes to the net, and the job of this UK copywriter.

While it’s true that some clients still prefer to meet and discuss copy face to face, more and more of my clients prefer to work with me remotely. Let’s face it, with the advancing technology we have these days, one really doesn’t ‘need’ to be face to face with anyone anymore in order to get the job done. Copywriting services, editing and proofreading services, marketing consultancy… These can all be provided with relative ease via technology.

I for one provide a much more enhanced service communicating primarily via email. Although I partake in telephone consultations, conference and progress updates, I do tend to keep both telephone and face-to-face communications to a minimum so that I can concentrate on current projects.

Email – or desktop – communication also allows me to work with clients as far afield as Australia. That said, I have travelled to meet clients in London as a freelance copywriter, especially when working in conjunction with a graphic designer, to meet and discuss copywriting services. After the initial meeting, though, the project can easily and does continue via email.

My ultimate dream? To be working in my bumble beachside abode in the West Country (UK), looking out to see my donkeys, dogs and horses frolicking in the fields. 🙂

What about you? Do you find that technology enhances your productivity and working styles? Please share via the comments link (below right).

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Email Marketing on the Rise 15 August 2007

Email marketing has overtaken print direct mail by volume for the first time, with the average number of emails sent up by 50 per cent in the last quarter, according to the latest Direct Marketing Association (DMA) Email Benchmarking report.

What’s more, it is predicted that digital direct marketing is set to grow by another third over the next quarter.

On the flip side, direct marketing – traditionally the golden ticket for advertisers and marketers alike – seems to be on the decline. That said, most pundits believe that a combination of offline and online media is the best approach to direct campaigns.

The growth in email marketing underlines its power as both a standalone medium and its role within integrated campaigns,” said Robert Keitch, director of media channel development, DMA.

What are your best practices for this convenient, direct and low-production marketing channel? Please share in the comments section below.

Source: Revolution UK, 13 August 2007

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Flood Recovery Scheme For Businesses 13 August 2007

Filed under: News,Small Business — worddocdooley @ 8:57am

The South East England Development Agency (SEEDA) is providing grants of up to £2,500 to businesses affected by the floods. The initiative forms part of an initial package to help businesses to make as swift as possible a recovery from flooding.

More details at:

http://www.seeda.co.uk

Meanwhile, the South West Regional Development Agency, in partnership with Gloucestershire First and Business Link, has provided up to £2m to assist the rapid recovery of businesses affected by the recent flooding, principally in Gloucestershire.

More details at:

http://www.southwestrda.org.uk/area-teams/gloucestershire/flood-information-1.shtm

Source: j4bgrants.co.uk

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Question Time Revisited 10 August 2007

Here’s a question to ponder, and one that I have put to internet marketer extraodinaire James Brausch: Have you personally had to change your (marketing) writing style to accommodate the shorter attention span of the new media generation?

I know it’s a bit cheeky, but something else has been bugging me of late: Who out of all the ‘gurus’ out there and all the ‘next big things’ who and/or what would you pay attention to?

Feel free to post your comments here. 😉