Jonathan Mendez has a really great post on his blog that provides his ‘7 Rules for Landing Page Optimization.’
Go visit his blog. It is well worth a read.
But, just to pick up on one point he makes, I’d suggest being careful with liberal use of the colour red – especially if you market to an international audience; it most cultures, red means ‘stop.! In others, it signifies danger, aggression, war, and heat.
That said, the colour red can be a powerful motivator when used in conjuction with specific words and phrases, such as “Order Today”.
What about you? Please do share your own suggestions for maximising conversion on landing pages. The comments link below is feeling rather lonely of late. : )