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For those moments when you’re thinking, “I need new business –- and quick!”

Small Acorns & Information Products 31 October 2007

You’ve probably noticed (or not!) that I have not posted for a while. Well, as luck would have it, I managed to fall off another horse last Wednesday, after having done so earlier this year and broken my back. This time, I got away lightly with just a fractured arm, and some nasty whiplash and tendons/ligaments injuries. Feel sorry for myself? Moi? Oh, go on, then – I’m open to receiving lots of sympathy, preferably accompanied by tea and cake. : )

OK, since I can just about type ope-handedly, here’s a short message to think about:

If you are thinking of selling information products (aka info products) via your website, then I recommend that you take small steps.

Let’s say you’ve already created one or more special reports. Start small my selling them for under £10. The reason for the low price tag is that people are more likely to take a chance on lower-priced items than higher-priced ones . . . at least until they get to know you. Once you have made some sales, received some great feedback and have built up an air of trustworthiness in what you deliver, by all means experiment with your pricing structure by raising prices. But it’s necessary to start out on a humble footing before you can get to the big time.

What about you? Do you sell info products? Write and tell me about what you offer via the comments link below. I love to hear from my readers, and it’s always nice to share news. : )

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Feed the Courage and Do it Anyway 22 October 2007

Filed under: blogging,Creativity — worddocdooley @ 10:21am
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I’ve been tagged by blogger Lorraine Cohen to partake in the following meme:

What’s the bravest thing you ever did that you’re most proud of? What gave you courage to be brave then, that continues to give you courage today?

Wow! What a challenge. There are quite a number of times in my life when I have had to enlist the help of courage to get me through intact, but I guess one in particular was when I was 18. My parents were about to move to a foreign country, due to my father’s job. I was fresh out of college, and had just qualified as a BHSAI (British Horse Society Affiliated Instructor).

Not one to miss out on new experiences, or new lands to explore, I decided to up my roots and follow my parents.

Within just a few weeks of landing on foreign shores, I managed to bag a very enviable position as equestrian manageress.

Of course, at my age (then just 18) the responsibilities (which included looking after the health and wellbeing of 27 horses, taking on a steep learning curve of veterinary procedures (the nearest vet was a good five-hour drive away), managing stable staff, doing monthly inventories and reports for the owner, stock-taking, leading trail rides, etc) seemed mammoth. Plus, I’d never been in charge before. Not least of myself, really. : )

Anyway, I took on the challenge and one of the most enjoyable times of my life.

I guess I have my parents to thank for pulling it off. My dad for having the skills to take his work abroad. My mum for always telling me that if I believed I could so something strongly enough, then I could do that. To just believe in myself.

That belief is what fuels me to this day. That and knowing I can pull even the most (seemingly) mammoth of challenges that fall before me.

How about you? What’s the bravest thing you ever did that you’re most proud of? What gave you courage to be brave then, that continues to give you courage today?

Join the conversation by leaving a comment on this blog (oh, go on, please divulge all!), or write a fresh post on your own blog, but please do try to put a link/trackback to this post. Thanks – I look forward to reading about your bravery. 🙂

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Recommended Resource 19 October 2007

Just before I moved house recently my shelves, groaning under the weight of my personal library, collapsed. All I did was add Jonathan Gabay’s Copywriters’ Compendium. Still, you haven’t seen the amount of books I have. Really, I could give The British Library a run for its money.

Back to the book . . . Bound to be dog-eared in no time, I can’t recommend the Gabay’s Copywriters’ Compendiumhighly enough. It is THE definitive guide for all people who put pen to paper – not just copywriters.

Described as “a fantastic and eclectic collection of wordy ideas, appropriate vocabulary, enticing dictum, and well-researched advice” for anyone who has anything to do with writing, it is a must-read. There is even a handy section of writing various briefs for specific marketing materials, including brochures and websites.

Gabay has a fresh approach and a wonderful play on words. If you want to think creatively, polish up your writing and have fun while doing so, then this is the book to get.

Gabay’s Copywriters’ Compendium

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Jaws Has Nothing on Facebook 18 October 2007

Filed under: News,Small Business,Uncategorized — worddocdooley @ 12:28pm
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Do you have – or have you thought about having – a profile on social-networking sites such as MySpace and FaceBook? Then you might want to think again before jumping in the water…

Blogger ‘Legal Andrew’ has published a fascinating (and, frankly, unnerving) take on the T&Cs found at the FaceBook website.

Once you are on FaceBook, you are in its Jaws-like grip of death insofar as your rights are concerned…

Essentially, you are ‘signing’ away your intellectual property rights as well as your rights to privacy and the use (or misuse) of any personal data you provide.

I haven’t decided (yet) to pull my entire profile from the site, but I have pulled a substantial amount of my copyrighted content. I’ll bide my time with the rest of it and watch with interest if anyone bothers to tackle the powers at FaceBook or a similar site (MySpace springs to mind).

In the meantime, my advice: ALWAYS read the small print and make sure you are comfortable with it before you sign up to or publish personal data/content on Web 2.0.

Further reading:

• “Why I stopped using Facebook

• “Facebook – innocent social networking website, or high tech spy network?

BBC news item on tracking within social networking

• “Insider threat is greater than you might think

• “Facebook shrugs off privacy fears with plan for targeted advertising

• “Facebook says you should not expect privacy

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Watch Your Business Grow 17 October 2007

The October 2007 issue of the ‘Communiqué for Success’ newsletter has been published. It answers such questions as:

• How do you get your business on the TV?

• What can you do if you need to increase sales?

• How can you attract customers without the hard sell?

• What is the best marketing tool to ensure a growth in business?

• How can you ensure your newsletter is doing its job?

• What can you do to beat the Christmas rush?

All the answers (and more goodies) are in this month’s newsletter.

Best of all, it’s free to CfS subscribers.

Point your browser to:

http://snipurl.com/cfs

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Email is Top Marketing Tool 15 October 2007

Email continues to be the marketing tool of choice in B2B marketing. In a recent survey, more than 80% of UK B2B marketers surveyed consider email to be an essential part of their marketing mix.

The majority of B2B marketers said they prefer to use email to communicate with existing customers, be it to build relationships with their customers or to up sell/cross sell additional products or services.

The future looks promising, too – with most businesses citing that they expect their email marketing budgets to continue to grow.

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The survey, conducted by B2B Marketing magazine, also showed that B2B marketers are planning to use email more selectively in the future, which supports the increased confidence B2B marketers have in email as an effective marketing tool.

“The results of this survey highlight the importance of email in the B2B marketing mix,” says Joel Harrison, editor B2B Marketing magazine. “B2B marketers are embracing email and we will see it grow to become a key part of any B2B marketing strategy.”

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5 Tips For Better HomeWorking 12 October 2007

Filed under: Small Business — worddocdooley @ 9:50am
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1. Organise Your Paperwork

Deal with what needs to be dealt with, and file the rest. Pieces of paperwork will only waste your time.

2. Business Noise

If you work from home, make sure your customers won’t be able to hear your children or the TV playing in the background – it really doesn’t create a professional image.

3. Ambition

Work expands to fill the time allotted, so be ambitious with your plans and you will probably accomplish more.

4. Phone Manner

If you put someone on hold, provide them with a frequent progress report, or they will think they have been forgotten and might just hang up.

5. Pause to Relax

Take some time to recharge every day – we all need breaks and without them we become stressed, bad tempered and less productive.

Source: Start Your Business magazine, Issue 15, p28

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