For those moments when you’re thinking, “I need new business –- and quick!”

Designers – Respect Your Copywriters! 2 November 2007

Blogger and designer Mike Klassen has written an excellent post on why and how designers – indeed, ANYONE working with copywriters – should value the copywriting perspective when it comes to producing brochures, advertising copy, web content, sales letters and more.

Whenever I have collaborated with a designer, the results have generally been much stronger all round. That said, I have personally found that not all projects require a copywriter and a designer to work together. But if you at least attempt to understand and consider each other’s role, then it makes for a much more streamlined process – and an easier one, to boot.

If you are working on any advertising or marketing materials, then I encourage you to read Mike’s post today:

PS A huge thank you to all those who have personally written to wish me a speedy recovery. You are tops! I’m still typing with one hand, although the arm is getting better.


Add my RSS feed to your reader now so you never have to miss a post.


Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s