Blogger and designer Mike Klassen has written an excellent post on why and how designers – indeed, ANYONE working with copywriters – should value the copywriting perspective when it comes to producing brochures, advertising copy, web content, sales letters and more.
Whenever I have collaborated with a designer, the results have generally been much stronger all round. That said, I have personally found that not all projects require a copywriter and a designer to work together. But if you at least attempt to understand and consider each other’s role, then it makes for a much more streamlined process – and an easier one, to boot.
If you are working on any advertising or marketing materials, then I encourage you to read Mike’s post today:
PS A huge thank you to all those who have personally written to wish me a speedy recovery. You are tops! I’m still typing with one hand, although the arm is getting better.
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