Here’s a quick tip: Any solid professional will often offer consulting at no cost if you also hire him or her for their professional services.
As an example, when one client commissioned MediaMinister to revamp their entire site’s content, I offered far more than that which they expected.
I suggested specific ideas and some useful marketing tactics, especially as to how their target audience would see things. I pointed out the big benefits that I deemed important to their customers, and suggested a few more, along with ideas on tone, style, and ensuring the copy was thoroughly targeted at their specific market.
The result was that my client was more than happy with the way the project went, was ecstatic about the copy itself, and had a much more engaged audience to boot.
Whereas, I in turn felt fulfilled by the fact that I knew I’d put more than 100% into the project. Satisfied clients, and jobs done well, are paramount to the success of my business. And to my own professional integrity.
What about you? Do you offer free consulting as part of the job? How do you add value to what you offer?
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