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Reader Q&A: How to Find Time 14 January 2008

Reader Ian Denny of Multi Solutions wants to know how to find time for marketing his business…

Answer: You don’t ‘find’ time, you make time!

Whether you’re a service provider with too much work or not enough, or a retailer experiencing a boom in orders, your primary concern should ALWAYS be to make sure you never stop marketing.

It doesn’t matter how good (or bad) business is, you absolutely MUST make time to promote and market your products and services.

The worst position to be in is when you don’t have any clients, or projects, or sales because you didn’t think marketing was necessary. It IS. And no one is too busy to not market.

Look, regardless of where we are in our lives or business, we always make time to schedule doctor appointments and the like. Perhaps you have a system on your computer that helps you keep track of these and other details. All I’m saying is that in order to run a successful business you need to add marketing activities. 

Don’t know where to start?

Start right now – TODAY!

Block out a few hours, minutes even (at least 20, though) in your daily schedule to complete one or more marketing tasks. And while you’re at it, why not put together a marketing plan – a mini one will do? Come spring time, you’ll be far ahead of where you thought you’d be.

Remember, success is the sum of small efforts, repeated day in and day out. A daily marketing system is your roadmap to success. So make time for it!

***Need to be accountable to someone, or need help with your marketing goals? My mentoring programme can help you start off – and keep – on the right track. 

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