Aside from the barrage of spam emails singing the virtues of the likes of cunning cialis, very viagra, plenty penis, wonky watches, email marketing still works.
The key is targeting. (Of course, I’m assuming that you already have an opt-in list. Shame on you if you do not!)
Gloss over correctly identifying your target market, and your email campaign will sink faster than The Titanic.
Once you know who will buy your products or services, then you need to know what kind of offer they will lap up. That decided, you still need to do some leg work…
What kind of language is your target audience familiar with? What ‘trigger’ words will catch their attention? How can you appeal to their emotions while offering something useful? Can you engage them into a ‘conversation’ with your copy? Is what you are offering –– both in terms of content and the actual offer –– relevant?
The point is that you don’t want to waste your prospects’ time (or test their patience) with self-serving general nonsense.
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