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For those moments when you’re thinking, “I need new business –- and quick!”

Your Input Needed, Please 8 January 2008

Filed under: blogging,Blogroll — worddocdooley @ 10:38am

Can you believe that I’ve been blogging for one full year now? Wow, how time flies! Well, one of my goals for this year is to continue to make this blog something that YOU will want to continue to read. So please take just a few minutes of your time to answer these short questions:

  • What would you like me to write about MORE in 2008?
  • What would you like me to write about LESS in 2008?
  • What specifically can I do to help you be more successful in 2008?
  • Anything else you would like to add?
Please answer using the comment link below this post. Your input will be greatly appreciated, and will allow me to spend more time creating useful content for you.
 
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Blogging IS Big Business 23 November 2007

Filed under: blogging,Blogroll,Marketing,News,Small Business — worddocdooley @ 10:41am

Blogging generates new business, and is becoming the marketing tool of choice for businesses of all sizes, according to a new survey.

Inferno PR carried out a recent survey of 300 businesses with 250+ employees. The results were promising for blogs and bloggers alike.

Fifty per cent of those surveyed had undertaken blogging in some form. Of those, nearly 90% said it had generated new business.

Other findings included:

• 64% of UK corporate blogs have been launched in the last six months
• 66% of managers in the survey have visited blogs in the last 12 months
• 80% of blog users visit blogs during working hours
• 33% of blog visitors will access a blog on a daily basis

Blogs even influence decision-makers: those working in the purchasing sector said that blogs were their second best source for influencing buying decisions. Industry reports are the chief resource.

Inferno PR’s managing director Grant Currie commented:

“The research shows that blogging in the UK is fast becoming a serious business tool…UK companies are now beginning to adopt blogging as part of their business strategy and those that have done so are pointing to specific business success and opportunity being created. It seems the hype is over and the real business of blogging is on its way.”

Positive findings, yet many businesses still need to learn that they need to regular, useful content geared towards their target audience, rather than using blogs merely as a direct sales tool.

Blogs are, after all, primarily about customer-relationship building.

Source: The Marketing Blog

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

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