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When English is Bad For Business 25 March 2008

The March 2008 issue of ‘Communiqué for Success’ is ready for public viewing (for a limited time only). Subscribers get privileged, advanced notification and member offers and specials, so be sure to sign up for your free copy.

This issue of the much-talked-about newsletter answers such questions as:

• Why is old-school English damaging your sales?

• What is the future for CfS?

• How can you move your prospects beyond wanting to buying?

• What is the best way to avoid toxic clients?

• How can you grab your ad critique & consultation?

• Where can you get free online fax services? 

All the answers (and more) are in this month’s newsletter.

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Word count for this issue: 2,223

Approximate time to read: About 11 minutes    

Scanning Time: About 41 seconds

Suggested props: White Hot Chocolate with Marshmallows
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You can see the current and some of the past newsletters by going towww.mediaminister.co.uk and clicking on the “F*REE stuff” link on the top menu.

And it’s all freeeeeeeeeeeee.

Enjoy!

 

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English Corner: Which Is It? 29 February 2008

Filed under: Correct English Usage,Writing — worddocdooley @ 11:30am
Tags: , , , ,

One of the most common English-language errors I come across in any kind of writing – whether business, creative, or blog writing – is mixing up it’s with its.

Put simply, its denotes that “it” is a possessive pronoun. It means, more or less, “of it” or “belonging to it”. For example, “She gave the dog its bone.”

Never, ever add an apostrophe (to make it’s) when you are using its in this context. Just don’t. It is plain wrong. The ONLY time you need use it’s is when you are contracting the words it and is, or when it and has are been used together. For example, “It’s sunny outside.” Or, “It’s been known to rain a lot in February.”It is that simple!  

Got a question about grammar or writing in general? Let me know via the comments section, and I’ll try to answer it in a future post. 

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Correct Email Etiquette 4 February 2008

  1. Be as careful about spelling, grammar and punctuation as you wold be if you were writing a letter.
  2. Double-check your email before hitting ‘Send’.
  3. Answer important emails promptly. When customers and prospective customers send an email, they are generally looking for a  swift response – try to answer their queries within 48 hours.
  4. Do NOT forward chain letters – apart from not being professional, it will simply waste other people’s time. They tend to ‘clog’ up the information superhighway, too.
  5. DO NOT WRITE IN ALL CAPITALS. It will make you look like you are SHOUTING.
  6. When responding to a forum email, do not simply hit ‘respond’ – especially if you are on digest. Having to scroll down a full history of everyone’s email messages is a huge pain in the you know where. Instead, copy and paste the relevant part of the message you are responding to.  

Source: Start Your Business magazine, issue 15, p28 

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Building Trust + My Gift to You 19 December 2007

The festive 2007 edition of ‘Communiqué for Success’ is now ready for you. It answers such questions as:

• How do you get people to trust you and buy from you?

• What’s the difference between ‘affect’ and ‘effect’?

• How can you make your brochure magnetic?

• What is my gift to you?

• How can you add a few extra pennies to your pocket this festive season?

• What can you do to get free advertising?

• What’s the alternative to socks? 

 

All the answers (and more) are in this month’s newsletter.

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Word count for this issue: 2,117
Approximate time to read: About 10 minutes
Suggested props: Mulled Wine or Hazelnut Hot Chocolate

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You can see the current and most of the past newsletters by going tohttp://www.mediaminister.co.uk and clicking on the “F*REE stuff” link on the top menu. 

To take advantage of subscriber specials, etc, I would highly recommend you sign up to receive your very own copy.

You’ll also find direct links to my blog and other sites.

And it’s all freeeeeeeeeeeee.

Enjoy!

Tracey

PS – The direct link to the Decenber newsletter is —http://www,mediaminister.co.uk/cfs/11December2007.htm

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New (& Cheap!) Business-Building Resource 13 November 2007

I have just released the Business-Building Matters ebook: Issues 1-12 of Communiqué for Success (the critically acclaimed monthly online newsletter). It’s all assembled in one easy-to-navigate e-publication, and is ready to help streamline your business and increase profits.

We’re talking about every single feature article, success strategy, resource, and tip from the first October 2005 issue right through to the September 2006 issue. That’s 70 info-packed pages. All available for instant download.

Business-Building Matters is about advertising, marketing, promotion and publicity. But most importantly it’s about helping you succeed in business – regardless of which industry you are in.

For a limited time Business-Building Matters is just £7 (approx 9.5 euros or 14 dollars). (NB: This special introductory price will go up to £17 after the first 500 copies are sold.)

For what you get, and will get out of it, that’s almost a joke. Especially when you consider the time and effort that went into compiling it. Indeed, the effort I make every month to craft a FREE publication of real value — driven by practical content that works, NOT hype or endless promotion.

Ordering is easy and secure.

Find out more here:

> http://mediaminister.co.uk/BusinessBuildingMatters.htm <<< CLICK THIS

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Hyphen-hatred Times? 4 October 2007

Filed under: Correct English Usage,News — worddocdooley @ 12:25pm
Tags: , , ,

The Oxford English Dictionary is ditching the hyphen! Well, at least those found in approximately 16,00 words. The reason, apparently, is the declining use of hyphens in our communications, not least electronic communication.

Language is meant to evolve, and as long as there isn’t any confusion over ‘new usage’, then I’m all for the demise of the hyphen. But only in certain situations. And only if it helps the reader’s understanding.

As Chris Robinson, who edits for Scottish Language Dictionaries and gives classes in advanced writing at the University of Edinburgh, says: “Language is always changing. It has to move with the times. There have to be conventions. There has to be a negotiated common ground but within that there’s room for variation and a degree of creativity.”

What about you? Do you wish to follow the tide, or do you have an overwhelming desire to defend the shunned hyphen? Moreover, how do you feel about the changing ‘face’ of the English language? Please share your thoughts via the ‘comments’ link below. Thanks!

Source: http://news.bbc.co.uk/1/hi/magazine/7004661.stm

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

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Bank Holiday Special 23 August 2007

Just to let you know that I’ve now released the full set of downloadable transcripts of the ‘Better Business Success’ TeleMasterClass programme. Buy one, or buy all 10. But each one WILL take your business or idea to the next level.

Because I like to reward my subscribers and blog readers (geez, I’m a nice gal!) for, well, reading this blog! 😉

So I’m offering Are you ready to take your business to the next level?

I’m offering my newsletter and blog readers a Bank-Holiday special – grab one or more of these downloadable transcripts before 4pm (BST, 8am Pacific, 9am Mountain, 10am Central, 11am Eastern) on Tuesday 28 August 2007 for almost 2/3rds off the regular price.

All you have to do to take advantage of this time-sensitive 65% discount is email the following voucher code to me BEFORE 4pm on 28 August – “tc-aug-mmb” – along with your choice of transcripts from this URL:

http://www.mediaminister.co.uk/products.htm#CDs

~~Tracey