MarketingMoment.com

For those moments when you’re thinking, “I need new business –- and quick!”

MarketingMoment Blog Has Moved 19 June 2008

Filed under: News — worddocdooley @ 1:08pm
Tags: , ,

Howdy!



Just wanted to let you know that I have NOT forgotten about you. 

In fact, I’ve been reading every single comment on this blog and, where necessary, replying.

The reason why there have not been any new posts recently, is because I’ve been working round the clock on a new major announcement…

[Drum roll, please!]

I’m abandoning this blog! OK, abandoning is a really strong word, and I’m not exactly deserting it. Instead, I am jumping ship and moving this blog to my website.

The reason?

I’ve been really happy here, but moving over to my own blog domain will afford me greater liberty in the way I run the blog. 

So, today marks the end of MarketingMoment on my WordPress domain. I am no longer going to blog here. (NB: I will STILL monitor and respond to any comments, though.) Instead, I’ll be blogging on my own domain at www.blog.mediaminister.co.uk. And it will still be called MarketingMoment.

I hope you will follow me on my migration and join me at my new blog.

If you have linked to my blog in the past, you may want to update that link. I’m also in the process of creating a new blog-post notification list. So if you want to be notified of posts on the new blog, please join the new blog email list and/or update your RSS feed.

I’d like to thank you all for being ‘here’ and supporting this blog over the past year-and-a-half. In fact, I want you to have a really great tool I created — absolutely free of charge. It’s my gift to you for staying with me. All you have to do is get in touch to grab your copy, and quote ‘new MediaMinister blog’.

Finally, I would also like to thank the staff at WordPress. My new blog is going to be powered by you, so I look forward to more blogging with you!

Digg This :: Email This :: Add to del.icio.us   

 

Work Smarter 6 May 2008

Filed under: News,Small Business — worddocdooley @ 10:12am
Tags:

Work Wise South East hopes to boost smarter working practices across the South East.

Heralded by the not-for-profit Work Wise UK, soon-to-be-rolled-out initiatives will include condensed hours and nine-day fortnights, more home-working, remote and mobile working opportunities.

This is all good news. especially when you consider that the average employee in the South East spends the equivalent of one full additional working day each week on commuting.

Source: South East Business magazine, May 2008

================================
 Add my RSS feed to your reader now so you never have to miss a post.

================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us  

 

Businesses Waste Email Marketing Opportunities 29 April 2008

Most entrepreneurs and even businesses are wasting the powerful opportunities that the email channel presents, despite the growing popularity of email marketing, according to enterprise marketing platform provider Alterian.

To date its free online interactive assessment (www.alterian.com/quiz) has received more than 700 responses from marketers, agencies and marketing-service. The tool takes an in-depth look at how marketers personalise, automate, segment, track and report on email campaigns.

The results so far demonstrate that many marketers have an opportunity to greatly improve the returns of their email marketing investment.

Especially as Alterian’s fifth annual marketing survey – a comprehensive analysis of spending and investment priorities for the industry based on responses from almost 900 marketers, agencies, marketing services providers and systems integrators – reveals that 81 per cent of participants plan to increase marketing spend on email efforts over the next 12 months. 

Forrester Research also reports similar trends: “In the coming year, we expect email marketers to make a priority of improving email sophistication by investing in analytics, customising message frequency, and using email data to inform other marketing efforts,” commented Forrester Research Analyst Julie Katz, in the report titled How To Move Email Marketing Forward In 2008, February 2008.

So what are your plans for email marketing? How can you improve its effectiveness? Have you tested any new approaches recently? I’d LOVE to hear from you!

================================
Add my RSS feed to your reader now so you never have to miss a post.

 ================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us    

 

 

Britain Tops the E-Commerce Charts 8 April 2008

Britain is way ahead in the European shopping stakes. A whopping £5 billion (approx 6.31 billion euros) in online sales ahead of its closest European competitor, in fact.

The figures come from a recent study conducted by data supplier Mintel, which also reports that last year Brits racked up £12.8 billion (16.16 billion euros) worth of online sales. In contrast, the Italians and the Spanish favoured brick-and-mortar shopping, spending just 1.1 and one billion euros respectively. Germany fared well with a total of 13 billion euros (£10.3 billion) worth of sales.

And the UK online market shows no real signs of slowing down. It has shown a healthy 75% growth over the last two years alone. What’s more, UK online sales are expected to increase by as much as 200% over the next four years to hit £44.36 billion (56 billion euros). says Mintel.

Do you sell your products or services online? If not, why not? there’s a burgeoning market out there…

You can double, triple or even quadruple your sales when you learn the dynamics of selling online and how to easily apply it your business. 

================================
Add my RSS feed to your reader now so you never have to miss a post.

 ================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us   

 

Daily Click Helps Those Most in Need 31 March 2008

Filed under: News,Uncategorized — worddocdooley @ 9:20am

Making www.thehungersite.com or www.theanimalrescuesite.com your web browser’s home page and clicking every day will cost you nothing, but the advertisers have promised to donate money. Money that funds food and medical help for those most in need. Go on — please start you day by doing something special… 

================================
Add my RSS feed to your reader now so you never have to miss a post.
 ================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us    

 

When English is Bad For Business 25 March 2008

The March 2008 issue of ‘Communiqué for Success’ is ready for public viewing (for a limited time only). Subscribers get privileged, advanced notification and member offers and specials, so be sure to sign up for your free copy.

This issue of the much-talked-about newsletter answers such questions as:

• Why is old-school English damaging your sales?

• What is the future for CfS?

• How can you move your prospects beyond wanting to buying?

• What is the best way to avoid toxic clients?

• How can you grab your ad critique & consultation?

• Where can you get free online fax services? 

All the answers (and more) are in this month’s newsletter.

================================

Word count for this issue: 2,223

Approximate time to read: About 11 minutes    

Scanning Time: About 41 seconds

Suggested props: White Hot Chocolate with Marshmallows
================================

You can see the current and some of the past newsletters by going towww.mediaminister.co.uk and clicking on the “F*REE stuff” link on the top menu.

And it’s all freeeeeeeeeeeee.

Enjoy!

 

================================
Add my RSS feed to your reader now so you never have to miss a post.
 ================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us   

 

Free Online Fax Service 11 March 2008

Filed under: News,Small Business — worddocdooley @ 11:20am
Tags: , ,

Here’s a simple, yet extremely useful fax (and FREE) service…

FaxZero is an internet-based fax service that lets you send a free-of-charge fax to anywhere in the United States of America or Canada.

  

Straightforward to use, just select the .doc or .pdf file you want to send, enter your cover-fax message and the relevant to/from details, and hey presto – off it travels to the other side of the big pond. 

The catch?

You are limited to sending up to two faxes per day, and your fax will be sent with an ad on the cover page. They’re not my ads, and I’m not receiving any commission for sending you to FaxZero. Plus, if you can’t make do with the restrictions, you can always upgrade to the premium service, which I believe costs from $1.99 (about £1) per fax. 

================================
Add my RSS feed to your reader now so you never have to miss a post.

 ================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us