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Reader Q&A: How Do I Get Free Publicity? 29 January 2008

Question:

“Do you have any tips on how to get some free public relations and media coverage for a friend’s business. Is there any way one can advertising their business within spending much cash?” 

–– Deville W, of Hampshire

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Answer:

There are a myriad of ways to generate publicity (which is a kind of ‘free’ advertising) without spending much cash. But advertising or promoting your buinsess through a combination of paid and non-paid-for means is key to surviving in the business jungle. 

Also, what works for one company might not work for another. For example, a standard tailor is not of much interest to the press, so a press release probably wouldn’t benefit that type of business as much as it would for, say, a new type of gourmet store. 

You might want to start with publicity – providing the media with news and other information on your friend’s business to get her media coverage. The thing is, when you do not pay for the coverage (‘free’ publicity), you basically have no real control over the timing or content of your publicity. And there’s no guarantee you will get that publicity. 

That said, there is one ‘free’ publicity tool that does the business – the humble press release. 

A properly formatted, professionally written press release will stand a much greater chance of grabbing that media attention for your friend and get her business/name in the newspapers and magazines, as well as on radio and television. As a copywriter, editor and ex-journalist, I write or polish press releases on a regular basis, so I know what works and doesn’t. I’m currently writing a report on this and will let you know when it will be ready. 

A low-cost, highly effective option is postcard marketing. It’s a really great way of getting and keeping your name in front of your prospect list or target audience. I covered this in the first issue of Communiqué for Success! 

Another method is for your friend to form alliances with other entrepreneurs in his or her area. It doesn’t have to be a big network, a group of three can easily work. The point is for each person to agree to refer newspaper reporters to each other whenever they get approached about a topic on which you all could comment. 

Finally, online networking sites such as Ecademy and LinkedIn can be great promotion platforms. And they’re a fantastic way of searching for contacts. 

It all boils down to acting upon opportunities, effective communication, and building relationships and trust. 

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Your Best Year Yet + Win a Critique 16 January 2008

The all-new January 2008 edition of ‘Communiqué for Success’ is now online (subscribers get advanced notification). It answers such questions as:

 • How can you make 2008 your best year yet? • What’s the difference between PR and marketing? 
• How can you make a difference to this newsletter? 
• What do you need to do to WIN a website critique? 
• How long do you have to claim your gift from me? 
• How can you get a FREE virtual organiser? 
• What is the key to better online marketing?
 

All the answers (and more) are in this month’s newsletter.

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Word count for this issue: 2,550
Approximate time to read: About 12 minutes
Suggested props: White Hot Chocolate & a Blueberry Muffin – organic, of course
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You can see the current and most of the past newsletters by going towww.mediaminister.co.uk and clicking on the “F*REE stuff” link on the top menu.

You’ll also find direct links to my blog and other sites.

And it’s all freeeeeeeeeeeee.

Enjoy!

Tracey

 PS – The direct link to the January newsletter is —http://www.mediaminister.co.uk/cfs/8January2008.htm

================================
Add my RSS feed to your reader now so you never have to miss a post.
 
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Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

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Building Trust + My Gift to You 19 December 2007

The festive 2007 edition of ‘Communiqué for Success’ is now ready for you. It answers such questions as:

• How do you get people to trust you and buy from you?

• What’s the difference between ‘affect’ and ‘effect’?

• How can you make your brochure magnetic?

• What is my gift to you?

• How can you add a few extra pennies to your pocket this festive season?

• What can you do to get free advertising?

• What’s the alternative to socks? 

 

All the answers (and more) are in this month’s newsletter.

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Word count for this issue: 2,117
Approximate time to read: About 10 minutes
Suggested props: Mulled Wine or Hazelnut Hot Chocolate

================================

You can see the current and most of the past newsletters by going tohttp://www.mediaminister.co.uk and clicking on the “F*REE stuff” link on the top menu. 

To take advantage of subscriber specials, etc, I would highly recommend you sign up to receive your very own copy.

You’ll also find direct links to my blog and other sites.

And it’s all freeeeeeeeeeeee.

Enjoy!

Tracey

PS – The direct link to the Decenber newsletter is —http://www,mediaminister.co.uk/cfs/11December2007.htm

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Add my RSS feed to your reader now so you never have to miss a post.

================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

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How Buttons Drive Up Sales 27 November 2007

The latest issue of Communiqué for Success is out. It answers such questions as:

• How do ‘hot buttons’ impact on your business?

• Which ultimate resource can increase your sales by as much as 70%?

• How can you make your business words magnetic?

• What is the easiest way to get free advertising?

• How can you ensure your networking pays off?

• What should you do when business slows down?

All the answers (and more) are in the latest newsletter.

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Word count for this issue: 1,911
Approximate time to read: About 8 1/2 minutes
Suggested props: Winter Detox Juice or Hot Chocolate

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You can see the current and most of the past newsletters in full colour on the web by clicking here To take advantage of subscriber specials, etc, I would highly recommend you sign up to receive your very own copy – which will be sent ahead of public notification. Simply go to www.mediaminister.co.ukand click on the “F*REE stuff” link on the top menu.

And it’s all freeeeeeeeeeeee.

Enjoy!

================================

Add my RSS feed to your reader now so you never have to miss a post.

================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

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New (& Cheap!) Business-Building Resource 13 November 2007

I have just released the Business-Building Matters ebook: Issues 1-12 of Communiqué for Success (the critically acclaimed monthly online newsletter). It’s all assembled in one easy-to-navigate e-publication, and is ready to help streamline your business and increase profits.

We’re talking about every single feature article, success strategy, resource, and tip from the first October 2005 issue right through to the September 2006 issue. That’s 70 info-packed pages. All available for instant download.

Business-Building Matters is about advertising, marketing, promotion and publicity. But most importantly it’s about helping you succeed in business – regardless of which industry you are in.

For a limited time Business-Building Matters is just £7 (approx 9.5 euros or 14 dollars). (NB: This special introductory price will go up to £17 after the first 500 copies are sold.)

For what you get, and will get out of it, that’s almost a joke. Especially when you consider the time and effort that went into compiling it. Indeed, the effort I make every month to craft a FREE publication of real value — driven by practical content that works, NOT hype or endless promotion.

Ordering is easy and secure.

Find out more here:

> http://mediaminister.co.uk/BusinessBuildingMatters.htm <<< CLICK THIS

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Add my RSS feed to your reader now so you never have to miss a post.

================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us