MarketingMoment.com

For those moments when you’re thinking, “I need new business –- and quick!”

Five Sites Worth Checking Out 14 May 2008

Filed under: Creativity,Online Advertising,Small Business — worddocdooley @ 8:07am
  1. Lifehacker
    Speed through those ‘must be done’ tasks with these useful tech tricks, tips and downloads.
  2. Version Tracker
    A software update site for both Mac and PC users.
  3. TV’s Worst Ads
    Watch. Vote. Vent your horror . . . you get the idea!  
  4. Last FM
    A virtual arena for musos looking to get noticed. Upload your tracks here for others to find. And if you’re just looking for all things music, then this is the place to find it.
  5. Good Things Should Never End
    Scroll down (and down!) this lovely new Flash site from Orange.

Source: Creative Pool newsletter, May 08

================================

 Add my RSS feed to your reader now so you never have to miss a post.
================================

Digg This :: Email This :: Add to del.icio.us  

   

 

Time to Hang Up the Phone? 9 May 2008

Filed under: Small Business — worddocdooley @ 12:08pm
Tags: , , , , ,

There is a great debate going on over at Flying Solo’s blog on email versus phone. And let’s not even get started on texting as a business tool.  😉

I personally prefer email. Perhaps that’s because I’m a ‘typical’ writer; fairly eloquent on paper, but face to face or over the phone..!

What I particularly like about email is that it allows me to receive instructions by email that I can, if need be, print off and re-read, ticking off items as I work through them. Moreover, if there is some ambiguity or lack of clarity in the email author’s words, I can reply to the email highlighting that which I don’t understand. Far too often, things can be misconstrued or forgotten when communicating over the phone.

In essence, for me, having a ‘virtual paper trail’ means I don’t overlook or misinterpret that which may have been said (or not quite) over the phone.

That’s not to say I totally ignore the phone. Indeed, it can be a very useful tool, and at times certainly more direct than email. But, as a home-worker, what I have found that if I answer every phone call as it comes in, I wouldn’t ever get any project work done. When working on a client project, it’s important to have focus . . . and that means no interruptions of any kind. Hence, the answerphone is by next best friend.  

What about you? Are you a phonephobe? Do you hate email as a business tool? Perhaps you can’t live without it, and work with clients one-on-one almost exclusively by email consultation… Do tell! I’d LOVE to hear your thoughts.

 

================================
Add my RSS feed to your reader now so you never have to miss a post.

================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us  

 

Work Smarter 6 May 2008

Filed under: News,Small Business — worddocdooley @ 10:12am
Tags:

Work Wise South East hopes to boost smarter working practices across the South East.

Heralded by the not-for-profit Work Wise UK, soon-to-be-rolled-out initiatives will include condensed hours and nine-day fortnights, more home-working, remote and mobile working opportunities.

This is all good news. especially when you consider that the average employee in the South East spends the equivalent of one full additional working day each week on commuting.

Source: South East Business magazine, May 2008

================================
 Add my RSS feed to your reader now so you never have to miss a post.

================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us  

 

Businesses Waste Email Marketing Opportunities 29 April 2008

Most entrepreneurs and even businesses are wasting the powerful opportunities that the email channel presents, despite the growing popularity of email marketing, according to enterprise marketing platform provider Alterian.

To date its free online interactive assessment (www.alterian.com/quiz) has received more than 700 responses from marketers, agencies and marketing-service. The tool takes an in-depth look at how marketers personalise, automate, segment, track and report on email campaigns.

The results so far demonstrate that many marketers have an opportunity to greatly improve the returns of their email marketing investment.

Especially as Alterian’s fifth annual marketing survey – a comprehensive analysis of spending and investment priorities for the industry based on responses from almost 900 marketers, agencies, marketing services providers and systems integrators – reveals that 81 per cent of participants plan to increase marketing spend on email efforts over the next 12 months. 

Forrester Research also reports similar trends: “In the coming year, we expect email marketers to make a priority of improving email sophistication by investing in analytics, customising message frequency, and using email data to inform other marketing efforts,” commented Forrester Research Analyst Julie Katz, in the report titled How To Move Email Marketing Forward In 2008, February 2008.

So what are your plans for email marketing? How can you improve its effectiveness? Have you tested any new approaches recently? I’d LOVE to hear from you!

================================
Add my RSS feed to your reader now so you never have to miss a post.

 ================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us    

 

 

Which Media is Right to Reach Your Target Market? 16 April 2008

That’s probably one of the most often-asked questions my clients put to me…

Well, the answer is, it depends on your ‘ideal customer‘. (If you haven’t a clue what that means or who that is, then my Stop Working With Deadbeats! Attract IDEAL Clients & Knock Out The Competition Instead will help you hone in on what is potentially one of the most important elements of running your business.)

In a nutshell, you need to know your target buyers like the back of your hand before you can target them appropriately. Until then, you are pretty much wasting your time, expense and effort trying to reach them.

OK, for the point of this post, let’s say you know exactly who your ideal client is. By now, you should know that a) targeting has suddenly become much easier, and b) you know where they ‘hang out’, which publications they read, and so on.

Assuming you decide to advertise in a given publication that they read, make a note of whether any of your competitors are advertising regularly there. If so, that’s a good sign…

Now, phone up the advertising department for that publication and tell them that you are thinking of placing an ad, and that you’re currently researching the results of ads in the same industry (ie, those of your competitors). 

You will be surprised as to how honest they’ll be with you.

If it all sounds good, arrange a multi-run ad deal – ie, where you place a similar-sized ad in that publication for a number of issues (ideally, seven, but at least three if you can push to that). Make sure you include some kind of code for tracking purposes, and then measure the response you get. If it’s good, repeat the ad – it is obviously extremely well targeted. If for some reason it bombs, consider your ad’s copywriting and/or offer. Could either be improved upon?

The key to ANY advertising and marketing is to test, track, tweak and test again and again until you get the response you want. I covered more on this in a recent issue of my newsletter Communiqué for Success

================================
Add my RSS feed to your reader now so you never have to miss a post.

 ================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us    

 

Reader Q&A: How Do I Grow My List? 4 April 2008

A reader asks: “I’m having trouble attracting people to my website, more specifically opt-in members for my list. Can you help?”  

Answer: There are a myriad ways of achieving your goals. Here are a some to get you going:

  1.  Make sure your website is targeted for your ideal customer, using language and ‘triggers’ that will appeal accordingly.
  2. Optimise your web pages, especially your home page, using SEO (search engine optimisation) techniques to drive more search engines to your site, and help your visibility among the search results.
  3. Start a blog, and link back to your website. Search engines love fresh content, and writing regular blog posts is an excellent way of keeping them happy. 😉 
  4. Make sure your newsletter sign-up box appears not only on your web pages, but also your blog.
  5. Make it worthwhile subscribing to your ezine –– just because it’s free is no longer a valid reason.
  6. Write articles and submit them to online article directories. Make sure your ‘author bio’ or resource box features a live hyperlink to your newsletter, and offer a gift to subscribe.
  7. Use Google Adwords to get qualified traffic. Make sure the landing page is suitably targeted.

Hopefully, this little lot should be enough to get you started and keep you busy for a while! Good luck, and let us know how you get on…

================================
Add my RSS feed to your reader now so you never have to miss a post.

 ================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us    

 

 

Businesses Ignore Customers’ Emails at Their Peril 27 March 2008

More than half of leading organisations are still ignoring customers’ emails, according to new research.

This seems counter-intuitive and, from a business point of view, rather foolish…

As a busy sole trader, I take the time to provide as detailed a response as possible to customer queries. With prospective customers, I aim to respond to their emails within 24-48 hours. With existing customers, I like to get back to them as soon as I can, often within the same day their emails are received.

Naturally, when deadlines are looming or I’m away on business, this can be put off target. But usually it works out just fine.

Due to the nature of being a sole trader, anything above and beyond this is nigh on impossible. There are so many ‘hats’ one can wear.

That said, I would expect a larger company to have an adequate and speedy customer-response system in place. There is nothing worse than a company who goads you into becoming their customer with fast, efficient email responses, only to drop off once they have you in their database… 

For all e-commerce businesses, customer fulfilment should be one of the most important aspects of running that business. Most business owners would be alarmed to think that customers leave a company not necessarily because they’re disillusioned with the product, but rather the service (or lack of it).

With today’s ‘need it now’ online culture, it is absolutely crucial that every promise made to your customer is fulfilled on target, on time…

How do you measure up? 

================================
Add my RSS feed to your reader now so you never have to miss a post.

 ================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us