MarketingMoment.com

For those moments when you’re thinking, “I need new business –- and quick!”

Daily Click Helps Those Most in Need 31 March 2008

Filed under: News,Uncategorized — worddocdooley @ 9:20am

Making www.thehungersite.com or www.theanimalrescuesite.com your web browser’s home page and clicking every day will cost you nothing, but the advertisers have promised to donate money. Money that funds food and medical help for those most in need. Go on — please start you day by doing something special… 

================================
Add my RSS feed to your reader now so you never have to miss a post.
 ================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us    

Advertisements
 

Get Ready For the Mother at Work Awards 14 March 2008

I have just got wind of these fantastic ‘mum-friendly’ business/employer-recognition awards:

In case any of you are looking to say thanks to an employer or get recognition for a friend or have a business as well as being a busy mum, then the mother@work Awards are for you!

The categories are:

  • Employer of the Future – for an employer with a great attitude to working mums (over and above statutory requirements) and their needs while making sure the business benefits.
  • Best people manager – for a manager who has shown a great understanding of your needs as a working mum and gone out of their way to help you. 
  • Best Mumpreneur – for a mum who successfully runs her own business, whatever the size. The winner gets a complimentary entry to the national business awards (normally £175).
  • Best Family Support – a chance for a working mum to say thanks to her family and win them a weekend break with Luxury Family Hotels.
  • Most Exceptional Working Mother – for a working mum who has overcome obstacles or setbacks in her life.

You can read more about them and enter here:http://www.motheratwork.co.uk/awards-08/

================================
Add my RSS feed to your reader now so you never have to miss a post.

 ================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us   

 

Jaws Has Nothing on Facebook 18 October 2007

Filed under: News,Small Business,Uncategorized — worddocdooley @ 12:28pm
Tags: , , , , ,

Do you have – or have you thought about having – a profile on social-networking sites such as MySpace and FaceBook? Then you might want to think again before jumping in the water…

Blogger ‘Legal Andrew’ has published a fascinating (and, frankly, unnerving) take on the T&Cs found at the FaceBook website.

Once you are on FaceBook, you are in its Jaws-like grip of death insofar as your rights are concerned…

Essentially, you are ‘signing’ away your intellectual property rights as well as your rights to privacy and the use (or misuse) of any personal data you provide.

I haven’t decided (yet) to pull my entire profile from the site, but I have pulled a substantial amount of my copyrighted content. I’ll bide my time with the rest of it and watch with interest if anyone bothers to tackle the powers at FaceBook or a similar site (MySpace springs to mind).

In the meantime, my advice: ALWAYS read the small print and make sure you are comfortable with it before you sign up to or publish personal data/content on Web 2.0.

Further reading:

• “Why I stopped using Facebook

• “Facebook – innocent social networking website, or high tech spy network?

BBC news item on tracking within social networking

• “Insider threat is greater than you might think

• “Facebook shrugs off privacy fears with plan for targeted advertising

• “Facebook says you should not expect privacy

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us

================================

Add my RSS feed to your reader now so you never have to miss a post.

================================

 

Seven Secrets to Success 10 August 2007

Filed under: Get Clients Now,Small Business,Uncategorized — worddocdooley @ 10:07am

Following on from the ‘success challenge’ meme, I thought I’d share with you some more success secrets. They come courtesy of Investor’s Business Daily, which has spent years analysing leaders and successful people in all walks of life.

1. How you think is everything. Always be positive. Think success, not failure. Beware of a negative environment.

2. Decide upon your true dreams and goals. Write down your specific goals and develop a plan to reach them.

3. Take action. Goals are nothing without action. Don’t be afraid to get started now. Just do it.

4. Never stop learning. Go back to school or read books, get training and acquire skills.

5. Be persistent and work hard. Success is a marathon, not a sprint. Never give up.

6. Deal and communicate with people effectively. No person is an island. Learn to understand and motivate others.

7. Don’t be afraid to innovate. be different. Following the herd is a sure way to mediocrity.

Source: Investor’s Business Daily, 24 July 2007, p8.

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us

 

Beat Clutter Stress: Special Report Reveals Essential Skills for Success 23 April 2007

Filed under: News,Small Business,Uncategorized — worddocdooley @ 8:56am

“Help! I’m feel permanently stressed and it’s having an adverse affect on my career and relationships…”

If this sounds like you, you are not alone…

Research continues to show that more and more of us are suffering with stress.

While it’s true that some stress is beneficial and helps by, say, motivating you to meet deadlines, negative or mismanaged stress can be harmful to your health.

What’s more, clutter creates extra stress, not to mention making your stuff harder to find.

And when your home or office is full of clutter, in addition to being disorganised and chaotic, you will be causing unnecessary frustration and anxiety on top of the extra stress.

What are you supposed to do?

Well, once you manage to beat work and life overload, you will not only let you have more time to lead a better life, you will be more productive and effective in all that you do, to boot.

The new downloadable report Smart Strategies to Conquer Clutter & Beat Stress shows you step by step how to regain control. There are easy-to-follow tips and exercises to help you establish order, free up your time and get the most out of each day.

Stress Can Ruin Your Life, While Clutter Can Add to the Misery

Even better, perhaps, the special report is just £3.99 (that’s less than the price of lunch for one) – making it affordable for anyone.

To order your copy today, or for further information, visit:

http://mediaminister.co.uk/products.htm

COPYRIGHT © 2007, T Dooley

 

What Success Means, and How to Be Successful Challenge… 20 April 2007

Blogger Aaron Potts http://www.todayisthatday.com/blog has created a fun blog experiment called ‘Simply Successful Secrets‘ based on the 5-10 things one does each day in the quest for success.

The idea is to get as many bloggers taking part and for each to link back to the original post by Aaron. Think of it as a ‘viral blog’ that helps spread the word as well as helpful, creative info and know-how to boost your own success rates.

Not one to miss out on challenges, I thought I’d play along.

1. After guzzling a few mugs of coffee (decaffeinated these days), I take 30-60 minutes ‘mind-body-soul’ time in the form of yoga.

I started yoga about 10 years ago and although I’m not quite as bendy as I would like (my body is a stubborn one), I find it really starts me off on the right track for the day. I love it!

Sadly, I haven’t been able to do it for some time due to my broken back – and sheesh, does my body know it. I suddenly have ‘punch-bags’ on my thighs and my belly seems to be taking on a new, distended form of its own that would rival that of a Sumo wrestler! My spirits aren’t quite as good as they were during my yoga days, either, so I’m willing my back to mend pronto so I can take it up again…

2. …which takes me to number 2 on my list. I have been meditating for about half an hour each day for the past few months.

Anyone who knows me will know that my brain doesn’t even switch off while sleeping (er, hopefully, not because I would soon be at the Pearly Gates in the sky! But I guess you know what I mean).

As my brain is always buzzing or twittering away, I have to do guided meditation. One that I listen to again and again, and which I highly recommend, is Sound Health, Sound Wealth by Luanne Oakes. It has honestly made a difference to my health and general outlook. Plus, I’m sure it’s helped my overactive mind calm down so that it is generally more focussed. 😉

3. My brain still craves information, so I make sure I feed my brain.

I read emails (why do I feel the need to check my emails about 100 times per day?!), blogs, online information sources, magazines… I study copywriting, marketing, online stuff… anything that helps me with my business, MediaMinister.co.uk.

I watch movies, too, and a little TV (oh, OK, it’s how I unwind at night) in the gallant effort of trying to understand how animals and people interact. I love psychology and anthropology. Mmmm, maybe I should have studied that at uni…

4. The next one on my list is fairly obvious, considering I’m a writer – I write, a lot.

Since being knee-high in my late mum’s life I’ve had an obsession with the written word. That’s where the book reading comes in again, and I’m almost ashamed to say that I lived on a fiction diet of The Famous Five, The Secret Seven and, when I was the age where teen spots make an unwelcome guest, Sidney Sheldon, Wilbur Smith and Danielle Steele (oh dear, now my secret’s out!).

Encouragement from teachers, family and friends helped me make my dream of becoming a writer a reality.

Now I write for a living, in the form of client’s marketing materials, ebooks, publicity materials, blog posts, newsletters, sales letters, white papers and more.

Even when I’m ultra busy, I make sure I write at least 50 ‘creative’ words per day. I think it helps my brain offload a little.

5. If I hit writer’s block (actually, I do this next step every day regardless), I stop what I’m doing, de-shackle myself from my desk and venture outside. This usually involves me being on the end of a dog lead, with my pooch eagerly leading the way to the park or beach.

Once there, I take a few deep breaths, take in the landscape and ‘connect’ with the sights and sounds of nature (man!). It’s great for de-stressing, re-energising and often brainstorming (things just pop into my mind!).

6. While out on a walk or researching for clients or the next big project, I listen to music. At the moment, I’m tapping away on my keyboard to the dulcet sound of Terry Wogan on BBC’s Radio 2. When I need serous concentration, I like to listen to Mozart, Schubert or Beethoven.

7. Every day I try to find ways of helping people. This can as simple as sending a useful link to a loved one or a client (I love ‘em, too!) or donating to my favourite charities.

Often, it involves me posting answers to forums, blogs and online message boards.

At other times, just smiling at passers-by can help brighten up someone’s day. Perhaps it was the way I was brought up, but I always go out of my way to spread a little happiness and be kind whenever I spot an opportunity.

8. Listen to my gut instinct. I’ve been burned more than a few times by evil people taking advantage of my generosity or naivety.

Now, whenever I come across anyone or anything new or need to make a decision, I make sure I listen to my gut. It’s never wrong.

That said, had I listened to my gut some weeks ago, I probably wouldn’t have a broken back right now. 😉

9. Write my ‘To-Do’ list each evening before shutting the office door. I love lists! I have mine colour-coded for ‘Important and Urgent’ stuff, ‘Important but Not Urgent’ things, ‘Not Important but Urgent” stuff, and ‘Not Important nor Urgent, but Still Would Like To Do’ things.

The next day, I’ll go through this list and tick off what I manage to do. That’s the best part of my list – achieving things.

Try it. Make sure you break bit or scary projects down into smaller ‘baby’ steps. That way, you’ll not only more readily make a start on them, but you will also get through it a lot quicker.

10. Spend time with those I love. This usually means my pseudo husband Tony (he’s real, but we’ve never gone down the ‘M’ route; my fault, it scares me, but I’m not commitment shy, you understand, we’ve been together for 14 years!) and my mutley hound.

Throughout the day, focusing on them and being truly appreciative of all the good ways in which they have enriched my life really helps me put things in perspective and spurs me on.

Also, without the full financial and emotional support of Tony, the encouragement of my family and friends, and the laughter brought about with the antics of my bonkers Border Collier, I probably wouldn’t be writing this list in the first place. So I thank them all from the bottom of my heart.

Oh my Goodness, I’ve reached 10 already! Just when I was getting started… 🙂

I’ve learned a lot and laughed some more with the blog entries on this topic so far.

What about you? I would love to hear your favourite or top 5-10 things you do each day to make your life a success. You can post them as a comment on this blog here, or on your own and link or trackback back to this one…

I would especially love to hear from:

IngredientJunkie

Angelica Jayne Taggart

Mel & Piotr

Lorraine Cohen

Madeleine Giddens

Wishing you all much success!

COPYRIGHT © 2007, T Dooley

 

How to Use the 80:20 Rule for Success 6 February 2007

Filed under: Marketing,Small Business,Uncategorized — worddocdooley @ 7:38am

The ’80:20 principle’ works on the premise that there is an imbalance to the ratio of 80:20 between cause and effect, input and output, effort and reward and so on…

Once you can determine which 20% of what you do or spend produces 80% of your income or results, then you have an automatic, ongoing wealth system.

For instance, last year I cut down on my working hours (I was working 55-60+ hours per week), and noticed that I was much, much more productive.

In this case, I identified the 20% of activities I should spend the most time on regarding running my business MediaMinister to produce the 80% of results.

Then I worked out which 20% of my overall marketing budget spend produced roughly 80% ROI. So I reduced the 80% of the marketing budget that wasn’t bringing in as much ROI, and still got the same results!

I did the same with the type of projects I work on. Now I find that I work on fewer projects, but for bigger rewards. I’m not complaining – and my clients certainly aren’t. 😉

COPYRIGHT © 2007, T Dooley