MarketingMoment.com

For those moments when you’re thinking, “I need new business –- and quick!”

Reader Q&A: How Do I Grow My List? 4 April 2008

A reader asks: “I’m having trouble attracting people to my website, more specifically opt-in members for my list. Can you help?”  

Answer: There are a myriad ways of achieving your goals. Here are a some to get you going:

  1.  Make sure your website is targeted for your ideal customer, using language and ‘triggers’ that will appeal accordingly.
  2. Optimise your web pages, especially your home page, using SEO (search engine optimisation) techniques to drive more search engines to your site, and help your visibility among the search results.
  3. Start a blog, and link back to your website. Search engines love fresh content, and writing regular blog posts is an excellent way of keeping them happy. 😉 
  4. Make sure your newsletter sign-up box appears not only on your web pages, but also your blog.
  5. Make it worthwhile subscribing to your ezine –– just because it’s free is no longer a valid reason.
  6. Write articles and submit them to online article directories. Make sure your ‘author bio’ or resource box features a live hyperlink to your newsletter, and offer a gift to subscribe.
  7. Use Google Adwords to get qualified traffic. Make sure the landing page is suitably targeted.

Hopefully, this little lot should be enough to get you started and keep you busy for a while! Good luck, and let us know how you get on…

================================
Add my RSS feed to your reader now so you never have to miss a post.

 ================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us    

 

Advertisements
 

When English is Bad For Business 25 March 2008

The March 2008 issue of ‘Communiqué for Success’ is ready for public viewing (for a limited time only). Subscribers get privileged, advanced notification and member offers and specials, so be sure to sign up for your free copy.

This issue of the much-talked-about newsletter answers such questions as:

• Why is old-school English damaging your sales?

• What is the future for CfS?

• How can you move your prospects beyond wanting to buying?

• What is the best way to avoid toxic clients?

• How can you grab your ad critique & consultation?

• Where can you get free online fax services? 

All the answers (and more) are in this month’s newsletter.

================================

Word count for this issue: 2,223

Approximate time to read: About 11 minutes    

Scanning Time: About 41 seconds

Suggested props: White Hot Chocolate with Marshmallows
================================

You can see the current and some of the past newsletters by going towww.mediaminister.co.uk and clicking on the “F*REE stuff” link on the top menu.

And it’s all freeeeeeeeeeeee.

Enjoy!

 

================================
Add my RSS feed to your reader now so you never have to miss a post.
 ================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us   

 

Customer Retention in an Uncertain Market 3 March 2008

The latest edition of ‘Communiqué for Success’ is now available for public viewing (subscribers get advanced notice when it’s hot off the press). It answers such questions as:

• How can you retain customers in an uncertain market?

• What is happening to CfS – and what does it mean for you?

• How can you win the attention of the growing digital marketplace?

• What is the number one secret to effective marketing?

• How can you successfully market online?

• Where can you get free online hosting? 

All the answers (and more) are ready to be revealed.

================================ 
Word count for this issue: 2,613
Approximate time to read: About 12.5 minutes    Scanning Time: About 45 seconds
Suggested props: Organic Hot Chocolate or NoCaf
================================

You can see the current and most of the past newsletters by going to www.mediaminister.co.uk and clicking on the “FREE stuff” link on the top menu.

You’ll also find direct links to my other sites.And it’s all freeeeeeeeeeeee (for now).

Enjoy!Tracey

PS – The direct link to the latest newsletter is —http://www.mediaminister.co.uk/cfs/19February2008.htm

================================
Add my RSS feed to your reader now so you never have to miss a post.

 
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us  

 

English Corner: Which Is It? 29 February 2008

Filed under: Correct English Usage,Writing — worddocdooley @ 11:30am
Tags: , , , ,

One of the most common English-language errors I come across in any kind of writing – whether business, creative, or blog writing – is mixing up it’s with its.

Put simply, its denotes that “it” is a possessive pronoun. It means, more or less, “of it” or “belonging to it”. For example, “She gave the dog its bone.”

Never, ever add an apostrophe (to make it’s) when you are using its in this context. Just don’t. It is plain wrong. The ONLY time you need use it’s is when you are contracting the words it and is, or when it and has are been used together. For example, “It’s sunny outside.” Or, “It’s been known to rain a lot in February.”It is that simple!  

Got a question about grammar or writing in general? Let me know via the comments section, and I’ll try to answer it in a future post. 

================================
 Add my RSS feed to your reader now so you never have to miss a post.
================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

 

Digg This :: Email This :: Add to del.icio.us  

 

8 Tips to Improve Ezine Copy 26 February 2008

  1. As your ezine is free, do not give away your best content (save that for your paid-for service).
  2. Offer the editor’s personal commentary/angle on news of the industry you cover.
  3. Have the editor develop a voice — people respond to people, not organisations.
  4. Use transparency. Show your editorial process (where you’ve been, whom you’ve spoken with, etc). In other words, show, don’t tell.
  5. Return to core themes. Champion your reader’s concerns. Work their deeper emotions. Find solutions.
  6. Show a personal side. Disarm your reader and develop a relationship by throwing in personal information (“While I was riding my bike this weekend, it struck me that…”).
  7. Differentiate yourself in the market. Use this regular contact with readers to develop special ideas and opinions that give you a chance to develop a niche or unique selling proposition.
  8. Use your ezine as a testing facility for new products. Ask for feedback. Offer teaser versions of new products and see what kind of response you get.

Source: Nic Laight, Fleet Street Publications / SEPA

================================
 Add my RSS feed to your reader now so you never have to miss a post.

================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

 

Digg This :: Email This :: Add to del.icio.us  

 

 

Does More Equal Less? 22 February 2008

Blogger Ryan Healey’s recent post, ‘Does Frequent Blogging Encourage Bad Writing?‘, is brewing up a healthy debate in cyberblog land. In particular, with regards to the acceptable level of frequency of blog posts. 

His main point is that some bloggers seem hell bent on whittling off badly written, nonsensical, uninteresting, or just plain boring posts just to say, “Hey, look Google and all you other search engines, I’m blogging every day, so you must come by and see me sometime.” 

He says that far too many people feel compelled to blog every time they have a “brain fart” – and that it is the quality NOT the quantity of blog posts that should be the determining factor.

I agree. In that I’ve stopped reading blogs that keep reeling out more and more posts. Likewise, I’ve stopped reading ezines that land in my inbox daily. My time is of the essence. And so is that of your readers.

So the first thing you absolutely MUST consider – especially when it comes to business blogging – is the preference of your readership. Do they like long, investigative-style blog posts thrice daily, or shorter ones just once per week? Do they want a mixture of the two, but no more than say two-three posts per week? And so on.

Finding out more about your target audience, and their needs and wants is only the first step.

Next, you have to consider your own schedule and reason for blogging in the first instance. There is hardly any point banging out post after post after post on a daily basis if seven months down the line you stop posting for weeks at a time. Consistency, with a few deviations to keep everyone awake is a good thing.

Another crucial factor is added value. Do your posts offer something that is useful, interesting or relevant to your audience? If not, why not?

What about you? What works best for your audience and you?

================================ 

Add my RSS feed to your reader now so you never have to miss a post.

================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us  

 

  

 

 

Web Traffic Tips: Be Collectable 7 February 2008

Allow your visitors to collect things from your website. As well as helping to encourage repeat visits, research shows that the more your visitors get to know you or become familiar with your site, the closer they get to doing business with you.

Try things like a series of ebooks, teleseminars or articles. Or add a newsfeed to your site. 

People like to collect things. It makes them feel good because every time they collect a new item, they are fulfilling their goal. 


Source: ProfitsUp.net
 

 

================================ 
Add my RSS feed to your reader now so you never have to miss a post.

================================

Want to use this in your ezine, blog or website? No problem! Just let me know. I’ll send you a short resource box/bio to include at the end of the article.

Digg This :: Email This :: Add to del.icio.us