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For those moments when you’re thinking, “I need new business –- and quick!”

Reader Q&A: How Do I Grow My List? 4 April 2008

A reader asks: “I’m having trouble attracting people to my website, more specifically opt-in members for my list. Can you help?”  

Answer: There are a myriad ways of achieving your goals. Here are a some to get you going:

  1.  Make sure your website is targeted for your ideal customer, using language and ‘triggers’ that will appeal accordingly.
  2. Optimise your web pages, especially your home page, using SEO (search engine optimisation) techniques to drive more search engines to your site, and help your visibility among the search results.
  3. Start a blog, and link back to your website. Search engines love fresh content, and writing regular blog posts is an excellent way of keeping them happy. 😉 
  4. Make sure your newsletter sign-up box appears not only on your web pages, but also your blog.
  5. Make it worthwhile subscribing to your ezine –– just because it’s free is no longer a valid reason.
  6. Write articles and submit them to online article directories. Make sure your ‘author bio’ or resource box features a live hyperlink to your newsletter, and offer a gift to subscribe.
  7. Use Google Adwords to get qualified traffic. Make sure the landing page is suitably targeted.

Hopefully, this little lot should be enough to get you started and keep you busy for a while! Good luck, and let us know how you get on…

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Daily Click Helps Those Most in Need 31 March 2008

Filed under: News,Uncategorized — worddocdooley @ 9:20am

Making www.thehungersite.com or www.theanimalrescuesite.com your web browser’s home page and clicking every day will cost you nothing, but the advertisers have promised to donate money. Money that funds food and medical help for those most in need. Go on — please start you day by doing something special… 

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Businesses Ignore Customers’ Emails at Their Peril 27 March 2008

More than half of leading organisations are still ignoring customers’ emails, according to new research.

This seems counter-intuitive and, from a business point of view, rather foolish…

As a busy sole trader, I take the time to provide as detailed a response as possible to customer queries. With prospective customers, I aim to respond to their emails within 24-48 hours. With existing customers, I like to get back to them as soon as I can, often within the same day their emails are received.

Naturally, when deadlines are looming or I’m away on business, this can be put off target. But usually it works out just fine.

Due to the nature of being a sole trader, anything above and beyond this is nigh on impossible. There are so many ‘hats’ one can wear.

That said, I would expect a larger company to have an adequate and speedy customer-response system in place. There is nothing worse than a company who goads you into becoming their customer with fast, efficient email responses, only to drop off once they have you in their database… 

For all e-commerce businesses, customer fulfilment should be one of the most important aspects of running that business. Most business owners would be alarmed to think that customers leave a company not necessarily because they’re disillusioned with the product, but rather the service (or lack of it).

With today’s ‘need it now’ online culture, it is absolutely crucial that every promise made to your customer is fulfilled on target, on time…

How do you measure up? 

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When English is Bad For Business 25 March 2008

The March 2008 issue of ‘Communiqué for Success’ is ready for public viewing (for a limited time only). Subscribers get privileged, advanced notification and member offers and specials, so be sure to sign up for your free copy.

This issue of the much-talked-about newsletter answers such questions as:

• Why is old-school English damaging your sales?

• What is the future for CfS?

• How can you move your prospects beyond wanting to buying?

• What is the best way to avoid toxic clients?

• How can you grab your ad critique & consultation?

• Where can you get free online fax services? 

All the answers (and more) are in this month’s newsletter.

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Word count for this issue: 2,223

Approximate time to read: About 11 minutes    

Scanning Time: About 41 seconds

Suggested props: White Hot Chocolate with Marshmallows
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You can see the current and some of the past newsletters by going towww.mediaminister.co.uk and clicking on the “F*REE stuff” link on the top menu.

And it’s all freeeeeeeeeeeee.

Enjoy!

 

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The True Meaning of Success 18 March 2008

Filed under: Creativity,Small Business — worddocdooley @ 2:10pm
Tags: , , , ,

Far too often, we expect a heck of a lot from ourselves, and push ourselves day in and day out so much that we end up burning out or feeling a complete failure if we don’t achieve the impossible.

Simply acknowledging that you are doing your best, and are happy doing what you’re doing, can be really liberating.

I used to have a really hard time relaxing and switching off from work (a work-from-home burden, I believe). Then I readThe Power of Now by Eckhart Tolle, which I wholeheartedly recommend, and started to focus on what I was seeing, hearing, doing or feeling in the present moment, rather than worrying about what I had done or should have done or need to do…

The True Secret of Success

The point is that you can make each moment a ‘success’ by appreciating the now. If that makes sense! OK, I could be sitting here on a sunny evening worried that I won’t get this newsletter out on time… Or I could be focusing my attention on the present moment, happy that I’m communicating with my readers while the sun is shining!

I know which one I would choose now. And which one would ultimately lead to getting more done. Because when you are happy or passionate about something, anything is possible. Even achieving impossible deadlines.

What do you think? What’s your definition of success? 

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Get Ready For the Mother at Work Awards 14 March 2008

I have just got wind of these fantastic ‘mum-friendly’ business/employer-recognition awards:

In case any of you are looking to say thanks to an employer or get recognition for a friend or have a business as well as being a busy mum, then the mother@work Awards are for you!

The categories are:

  • Employer of the Future – for an employer with a great attitude to working mums (over and above statutory requirements) and their needs while making sure the business benefits.
  • Best people manager – for a manager who has shown a great understanding of your needs as a working mum and gone out of their way to help you. 
  • Best Mumpreneur – for a mum who successfully runs her own business, whatever the size. The winner gets a complimentary entry to the national business awards (normally £175).
  • Best Family Support – a chance for a working mum to say thanks to her family and win them a weekend break with Luxury Family Hotels.
  • Most Exceptional Working Mother – for a working mum who has overcome obstacles or setbacks in her life.

You can read more about them and enter here:http://www.motheratwork.co.uk/awards-08/

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Free Online Fax Service 11 March 2008

Filed under: News,Small Business — worddocdooley @ 11:20am
Tags: , ,

Here’s a simple, yet extremely useful fax (and FREE) service…

FaxZero is an internet-based fax service that lets you send a free-of-charge fax to anywhere in the United States of America or Canada.

  

Straightforward to use, just select the .doc or .pdf file you want to send, enter your cover-fax message and the relevant to/from details, and hey presto – off it travels to the other side of the big pond. 

The catch?

You are limited to sending up to two faxes per day, and your fax will be sent with an ad on the cover page. They’re not my ads, and I’m not receiving any commission for sending you to FaxZero. Plus, if you can’t make do with the restrictions, you can always upgrade to the premium service, which I believe costs from $1.99 (about £1) per fax. 

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